SCOPE OF COOPERATION
SOCIAL MEDIA MATERIALS
– SCENARIO, CREATION, PRODUCTION
We have been cooperating with the Kinder Maxi brand for many years, creating materials for both traditional stores and online campaigns. This time, the client asked us for support with an international campaign planned in social media. The aim of the campaign was to promote Kinder Maxi products available only in duty-free shops around the world.
Love Story Book is a 360-degree campaign. In the project, we were responsible for the online operation and animations for advertising screens. Our task was to select digital formats, develop scenarios for a dozen or so stories and design materials together with production. The following formats were used as part of the project: FB Animacje, Insta Express, digital OOH at airports.
EFFECTS
The pilot campaign was positively received by fans of the brand – the volume increased twice as compared to KPI. Also the industry. The campaign was submitted to the prestigious competition „The Moodies – The airport and travel retail digital, social media & marketing awards.
