SCOPE OF COOPERATION
LIVER CHECKS OUT
EDUCATIONAL CAMPAIGN
An educational campaign to raise awareness among Poles about non-specific symptoms of Steatosis of the Liver.
Information activities were based primarily on Internet communication. As part of these activities we have created a dedicated landing page with the online test and a number of promotional materials directing to it – both for the patient and for professionals and pharmacists.
In the project we were responsible for the creation and production of a user friendly online questionaire compliant with UX trends, along with banners, bumpers and testimonials in which we presented selected non-specific symptoms of liver disease.
EFFECTS
Significant increase (+ 48%) in Poles’ awareness of Liver Steatosis and 80,000 completed online questionnaires.
In the difficult period of the pandemic, despite the decline of the entire category, we also recorded an increase in sales of the Client’s brand in terms of value and volume.
The campaign has been awarded
Silver EFFIE 2021.
